Digital Marketing (2021)

Digital Marketing Explained

Need to understand Digital Marketing in simple language and a short time? Keep on reading...

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What is Digital Marketing?

We all know the traditional way of marketing which involve running ads on TV, Newspapers, distribution of pamphlets, hoardings, campaigns, etc etc

With the arrival of the Internet and smartphone, a new way of marketing sprung up called Digital Marketing.

So Digital Marketing means when any advertisement is displayed on the Internet (website, FaceBook, YouTube, etc), it's called the digital way of advertising.& marketing

Digital marketing types

Broadly, Digital marketing can be categorized into the following types:

1. Social Media Marketing: 

Any ad or campaign that is run on social media like Facebook, Twitter, YouTube, etc, falls under this category.

2. Content Marketing: 

When anyone writes blogs or creates a video about a product, let it be review or unboxing, and upload on the internet that is categorized as Content Marketing. The content should add value to readers.

3.Email Marketing: 

This may sound like old age but studies have shown that this channel gives the best conversion ratio. Email marketing does not mean sending emails to random people, Marketeers have a list of loyal customers who have used or shown interest in that kind of product in past and have agreed to receive emails for that product.

4. Mobile Marketing: 

Mobile has access to content, videos that are similar to websites but native mobile apps have gained a lot of popularity. An app sitting on your mobile can recommend products that you have searched for.

Note: I have not included SEO (Search Engin Optimization) & PPC (Pay Per Click) because I believe these are techniques of Digital marketing and not categories.

You can watch this video as well about Digital Marketing.




Digital Marketing Strategy

A strategy is very important for success in life. A Digital Marketing strategy should cover guiding principles keeping in mind the goal that needs to be achieved. Based on its plans can be created for success.

A digital strategy for marketing should cover all the channels that have a potential consumer of the product. You may not want to leave any stone unturned when it comes to reaching out to your target audience.

You should consider both the free & paid methods that will give the best bang for the money invested.

Digital Marketing Tools

There are many tools available in the market that can help implement your Digital Strategy for success.
These tools will help to focus on the meat of the things while avoiding the fluff.

Tools like SEMRush, Ubersuggest will help with the Keywords for your Content marketing approach.

Automated Emailing tools will help you send emails and do follow up with your potential customers.

There are tools that can schedule the social media listing so that it can reach maximum people.

Digital Marketing Courses

There are many educational and private organizations that offer Digital Marketing courses. To make the human resource industry ready, universities have introduced this as part of their curriculum.

The industry has also responded by coming up with "Job ready" courses without going through the formal process of University.

Internet leaders like Google also offer free Digital Marketing course. A certificate is also awarded after the completion.

How to earn money from Digital Marketing?

There are many avenues to earn money from Digital marketing, identify one based on your skillset and inclination

1. Digital Marketing Agency:

If you are the entrepreneur type, take a plunge on setting up your own digital marketing agency where you can solve people's problem of taking their business on the internet.

2. Digital Marketing Jobs:

Not confident to set up your own business, go for jobs in digital marketing. There are many agencies that are always on the lookout for good talent.

3. Digital Marketing Services:

You can become a freelancer and offer your services in Logo design, website design, SEO, etc

Get started with practical examples in Digital Marketing. Following posts give you do hands-on experience on the most "In Demand tools" in Digital Marketing.

Keep reading DigitalMitr to learn and stay updated

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